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香港2020年3月17日 /美通社/ -- 中國(guó)獨(dú)立在線營(yíng)銷(xiāo)與企業(yè)數(shù)字化運(yùn)營(yíng)解決方案提供商愛(ài)點(diǎn)擊互動(dòng)亞洲集團(tuán)有限公司（納斯達(dá)克代碼: ICLK，以下簡(jiǎn)稱(chēng)“愛(ài)點(diǎn)擊”或“公司”）今天發(fā)布新冠肺炎疫情對(duì)公司運(yùn)營(yíng)影響的最新情況和2020全年業(yè)績(jī)展望，以及預(yù)告截至2019年12月31日的2019年第四季度和全年初步未經(jīng)審計(jì)的財(cái)務(wù)業(yè)績(jī)。
新冠肺炎疫情的影響
愛(ài)點(diǎn)擊密切關(guān)注新冠肺炎疫情的進(jìn)展。公司以保護(hù)員工、客戶和全球合作伙伴的健康與安全為首要工作，同時(shí)努力支持他們的各項(xiàng)需求。
當(dāng)前，雖然我們看到某些垂直行業(yè)，例如旅游業(yè)和酒店業(yè)受到新冠肺炎疫情的不利影響，但我們也觀察到包括電商和線上游戲在內(nèi)的其他一些行業(yè)在疫情之下表現(xiàn)出彈性，主要是消費(fèi)者因疫情影響，將更多購(gòu)物行為轉(zhuǎn)到線上。根據(jù)當(dāng)前的商業(yè)環(huán)境，我們預(yù)計(jì)品牌會(huì)將更多的廣告預(yù)算分配給線上與移動(dòng)裝置精準(zhǔn)營(yíng)銷(xiāo)，從而有可能使我們專(zhuān)注于移動(dòng)裝置和基于效果的在線營(yíng)銷(xiāo)解決方案業(yè)務(wù)受益。另外，品牌也可能還會(huì)看到線上和線下消費(fèi)者行為數(shù)據(jù)整合和分析的重要性，從長(zhǎng)期來(lái)看，可望有利于我們的企業(yè)數(shù)字化運(yùn)營(yíng)解決方案業(yè)務(wù)。
愛(ài)點(diǎn)擊多元化的客戶涵蓋眾多表現(xiàn)穩(wěn)定且極具知名度的品牌，同時(shí)中國(guó)政府在疫情防控方面做出了卓越的努力，因?yàn)檫@些原因，我們對(duì)今年下半年保持謹(jǐn)慎樂(lè)觀的態(tài)度。盡管如此，新冠肺炎疫情在全球的傳播可能會(huì)持續(xù)影響市場(chǎng)狀況，并有可能觸發(fā)更長(zhǎng)時(shí)期的全球經(jīng)濟(jì)放緩。有可能會(huì)影響我們品牌客戶的整體廣告預(yù)算，進(jìn)而可能在短期內(nèi)影響我們的在線營(yíng)銷(xiāo)解決方案業(yè)務(wù)。因此，市場(chǎng)環(huán)境的快速發(fā)展和變化導(dǎo)致我們無(wú)法預(yù)測(cè)新冠肺炎疫情最終產(chǎn)生的不利影響。愛(ài)點(diǎn)擊管理層將繼續(xù)密切關(guān)注此次疫情對(duì)我們今年的業(yè)務(wù)運(yùn)營(yíng)和財(cái)務(wù)業(yè)績(jī)的影響，并將特別關(guān)注客戶關(guān)系經(jīng)營(yíng)與留存和管理應(yīng)收賬款。
2020年全年業(yè)績(jī)展望
截至本新聞稿發(fā)布之日的有效信息，我們預(yù)計(jì)2020年全年收入將在2.35億美元至2.55億美元之間。我們還預(yù)計(jì)，2020年全年經(jīng)調(diào)整后的EBITDA將在500萬(wàn)美元至800萬(wàn)美元之間。
截至2019年12月31日的2019年第四季度和全年初步未經(jīng)審計(jì)的財(cái)務(wù)業(yè)績(jī)
我們很高興地宣布，2019年第四季度和全年的毛收入、收入、毛利潤(rùn)和調(diào)整后的EBITDA都創(chuàng)下歷史新高。具體業(yè)績(jī)?nèi)缦拢?/p>
2019年第四季度初步業(yè)績(jī)：
2019年第四季度收入預(yù)計(jì)將在5550萬(wàn)美元至5900萬(wàn)美元之間，比2018年同期的3950萬(wàn)美元增長(zhǎng)約40%至49%。在線營(yíng)銷(xiāo)解決方案收入預(yù)計(jì)將在5170萬(wàn)美元至5570萬(wàn)美元區(qū)間，較2018年同期的3950萬(wàn)美元增長(zhǎng)約31%至41%。企業(yè)數(shù)字化運(yùn)營(yíng)解決方案收入預(yù)計(jì)在330萬(wàn)美元至380萬(wàn)美元區(qū)間。
預(yù)計(jì)2019年第四季度的毛利潤(rùn)將在1550萬(wàn)美元至1750萬(wàn)美元區(qū)間，較2018年同期的1180萬(wàn)美元增長(zhǎng)約32%至49%。
預(yù)計(jì)2019年第四季度的經(jīng)調(diào)整后EBITDA將在130萬(wàn)美元至230萬(wàn)美元區(qū)間，而2018年同期為負(fù)90萬(wàn)美元。
預(yù)計(jì)2019年第四季度的毛收入將在2.1億美元至2.3億美元區(qū)間，較2018年同期的9810萬(wàn)美元增長(zhǎng)約114%至135%。
2019年全年初步業(yè)績(jī)：
2019年全年收入預(yù)計(jì)將在1.982億美元至2.017億美元區(qū)間，較2018年全年的1.60億美元增長(zhǎng)約24%至26%。在線營(yíng)銷(xiāo)解決方案的收入預(yù)計(jì)將在1.876億美元至1.916億美元區(qū)間，較2018年全年的1.60億美元增長(zhǎng)約17%至20%。企業(yè)數(shù)字化運(yùn)營(yíng)解決方案2019年全年的收入預(yù)計(jì)在1010萬(wàn)美元至1060萬(wàn)美元區(qū)間。
2019全年的毛利潤(rùn)預(yù)計(jì)將在5500萬(wàn)美元至5700萬(wàn)美元區(qū)間，較2018年全年的3910萬(wàn)美元增長(zhǎng)約41%至46%。
預(yù)計(jì)2019全年的經(jīng)調(diào)整后的EBITDA將在360萬(wàn)美元至460萬(wàn)美元區(qū)間，較2018年全年的160萬(wàn)美元增長(zhǎng)約132%至196%。
2019年的全年毛收入預(yù)計(jì)將在6.273億美元至6.473億美元區(qū)間，比2018年全年的3.997億美元增長(zhǎng)約57%至62%。
本新聞稿中公布的財(cái)務(wù)業(yè)績(jī)均是初步未經(jīng)審計(jì)的數(shù)據(jù)，并且在公司的正常審查流程完成后可能會(huì)發(fā)生變化。因此，這些初步的財(cái)務(wù)業(yè)績(jī)僅為預(yù)測(cè)值，可能與公司最終發(fā)布的截至2019年12月31日的2019年第四季度和全年業(yè)績(jī)的實(shí)際業(yè)績(jī)存在實(shí)質(zhì)性差異。
*本新聞稿為英文公告的翻譯版本，最終以英文版內(nèi)容為準(zhǔn)。
關(guān)于愛(ài)點(diǎn)擊
愛(ài)點(diǎn)擊互動(dòng)亞洲集團(tuán)有限公司(NASDAQ:ICLK)作為中國(guó)領(lǐng)先的獨(dú)立在線營(yíng)銷(xiāo)與企業(yè)數(shù)字化運(yùn)營(yíng)解決方案提供商，連接全球廣告主與中國(guó)受眾?；谇把丶夹g(shù)，我們專(zhuān)有的平臺(tái)擁有全渠道營(yíng)銷(xiāo)能力，通過(guò)數(shù)據(jù)驅(qū)動(dòng)和自動(dòng)化的方式滿足多樣化的營(yíng)銷(xiāo)需求，幫助國(guó)際和國(guó)內(nèi)人員觸達(dá)中國(guó)目標(biāo)受眾。愛(ài)點(diǎn)擊成立于2009年，總部位于香港，通過(guò)全球十大辦公地點(diǎn)覆蓋亞洲及歐洲市場(chǎng)。
Non-GAAP Financial Measures
The Company uses adjusted EBITDA as a non-GAAP financial measure, in evaluating the Company’s operating results and for financial and operational decision-making purposes. Adjusted EBITDA represents net income (loss) before (i) depreciation and amortization, (ii) interest expense, (iii) interest income, (iv) income tax expense/ (benefit), (v) share-based compensation, (vi) fair value losses/ (gain) on convertible notes, (vii) other losses/ (gains), net, (viii) convertible notes and warrants issuance cost, (ix) net loss/ (income) attributable to noncontrolling interests, (x) share of losses/ (income) from an equity investee, (xi) cost related to new business setup or acquisitions, (xii) cost related to filing of Form F-3, and (xiii) non-cash provision, if any. We will disclose more details on the reconciliations of non-GAAP financial measures to comparable U.S. GAAP financial measures when we release the actual results for the fourth quarter and the year ended December 31, 2019.
The Company believes that adjusted EBITDA helps identify underlying trends in the Company’s business that could otherwise be distorted by the effect of the expenses and gains that the Company includes in net income (loss). The Company believes that adjusted EBITDA provides useful information about the Company’s operating results, enhances the overall understanding of the Company’s past performance and future prospects and allows for greater visibility with respect to key metrics used by the Company’s management in its financial and operational decision-making.
Adjusted EBITDA should not be considered in isolation or construed as an alternative to net income (loss) or any other measure of performance or as an indicator of the Company’s operating performance. Investors are encouraged to review the historical non-GAAP financial measures to the most directly comparable GAAP measures. Adjusted EBITDA presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company’s data. The Company encourages investors and others to review the Company’s financial information in its entirety and not rely on a single financial measure.
Safe Harbor Statement
This announcement contains forward-looking statements, including those related to the Company’s business strategies, operations and financial performance. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's fluctuations in growth; its success in implementing its mobile and new retail strategies, including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favourable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; the duration of the coronavirus outbreak and its potential impact on our business and financial performance; fluctuations in foreign exchange rates; and general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.
投資者及媒體垂詢：
中國(guó)：
愛(ài)點(diǎn)擊互動(dòng)亞洲集團(tuán)有限公司
李依珊
電話: (86)21-3230-3931 #892
郵箱: ir@i-click.com
美國(guó)：
Core IR
John Marco
電話: (1) 516 222-2560
郵箱: johnm@coreir.com
圖標(biāo) - https://photos.prnasia.com/prnh/20200109/2687093-1-LOGO?lang=1
