Hyatt Studios品牌首家酒店預(yù)計于第一季度開業(yè);籌備中的生活方式品牌組合酒店數(shù)量同比增長近50%
上海2025年2月17日 /美通社/ -- 凱悅酒店集團(tuán)近日宣布,截至2024年年底,其籌備中的客房數(shù)量達(dá)到約138,000間,創(chuàng)歷史新高。同時,凱悅推出了全新的五大品牌組合——奢華精品、生活方式、暢享度假、經(jīng)典風(fēng)范和精選品質(zhì),以更好地滿足賓客、客戶和業(yè)主的多元需求,同時整合專業(yè)資源,助力業(yè)績增長。
凱悅酒店集團(tuán)總裁兼首席執(zhí)行官馬赫瀾(Mark Hoplamazian)表示:"凱悅的發(fā)展和品牌組合戰(zhàn)略升級,體現(xiàn)了我們致力于為業(yè)主創(chuàng)造長期價值的承諾,并通過為旅行者打造獨特的體驗,持續(xù)推動酒店業(yè)績的提升。此次戰(zhàn)略升級不僅提升了賓客滿意度,也進(jìn)一步鞏固了凱悅旗下酒店的市場與競爭優(yōu)勢,贏得了業(yè)主、賓客、客戶以及凱悅天地(World of Hyatt)會員的青睞。"
收購 Standard International,生活方式品牌組合持續(xù)擴(kuò)張
Standard International前執(zhí)行主席Amar Lalvani,現(xiàn)任凱悅?cè)略O(shè)立生活方式專屬團(tuán)隊的總裁兼創(chuàng)意總監(jiān),他將進(jìn)一步凸顯生活方式品牌的獨特魅力和業(yè)績表現(xiàn),鞏固凱悅在高端生活方式領(lǐng)域的領(lǐng)先地位。凱悅近期收購的Standard International旗下標(biāo)志性的The Standard和Bunkhouse Hotels品牌,以及新推出的The StandardX品牌,涵蓋了22家已開業(yè)酒店和30多個已簽署協(xié)議或意向書的酒店項目。此次收購使凱悅生活方式品牌組合里籌備中的酒店數(shù)量同比增長近50%,已開業(yè)酒店數(shù)量同比增長超過20%。近期在主要市場開業(yè)的生活方式品牌組合的酒店包括:墨爾本The StandardX酒店、新加坡The Standard酒店、休斯頓Saint Augustine酒店(Bunkhouse Hotels品牌旗下)、曼谷帕阿鐵The StandardX以及棕櫚泉桐森酒店。
Lalvani表示:"在這個以發(fā)展和價值為核心的關(guān)鍵時期,我非常榮幸能夠領(lǐng)導(dǎo)新成立的生活方式專屬團(tuán)隊。Standard International的收購為我們帶來了一系列獨具特色的品牌,這些品牌擁有眾多備受喜愛且屢獲殊榮的酒店,同時也帶來了豐富的創(chuàng)意人才資源。這些品牌將與凱悅現(xiàn)有的以設(shè)計和文化為核心的生活方式品牌組合及全球化運營體系完美結(jié)合。我對它們在新市場的發(fā)展?jié)摿Τ錆M信心,它們將為賓客提供難忘的體驗,同時為業(yè)主創(chuàng)造豐厚的回報。"
生活方式品牌組合全新簽約項目及即將開業(yè)的酒店包括:
隨著新品牌組合的推出,凱悅還迎來了兩位經(jīng)驗豐富的領(lǐng)袖,他們將在生活方式和奢華精品品牌組合的發(fā)展中發(fā)揮關(guān)鍵作用。Catie Cramer擔(dān)任美國生活方式開發(fā)負(fù)責(zé)人,將領(lǐng)導(dǎo)凱悅生活方式品牌組合在美國的擴(kuò)展。Tina Necrason被任命為全球品牌公寓負(fù)責(zé)人,負(fù)責(zé)推動凱悅所有品牌的公寓戰(zhàn)略開發(fā)和運營。Tina此前在Montage International負(fù)責(zé)所有公寓業(yè)務(wù)。
中高端品牌Hyatt Studios入局,精選品質(zhì)品牌組合加速擴(kuò)展
精選品質(zhì)品牌組合包含凱悅備受贊譽(yù)的精選服務(wù)品牌,這些品牌持續(xù)展現(xiàn)出強(qiáng)勁的發(fā)展勢頭并為業(yè)主創(chuàng)造價值。憑借以開發(fā)商需求為導(dǎo)向的創(chuàng)新策略,凱悅成功打造了Hyatt Studios品牌,并借助近期對凱悅嘉薈品牌的煥新升級,進(jìn)一步推動品牌發(fā)展。凱悅將繼續(xù)優(yōu)化這些品牌,使其能為業(yè)主帶來更高收益,并為旅行者提供更受歡迎的體驗。
Hyatt Studios是精選品質(zhì)品牌組合中全新的中高端長住品牌,目前已簽署超過50個項目,進(jìn)入22個新市場,并為凱悅吸納了27位新業(yè)主。該品牌的首家酒店——Hyatt Studios Mobile / Tillman's Corner預(yù)計于2025年第一季度開業(yè)。美國的新簽約項目包括:
費耶特維爾(阿肯色州) |
博福特/帕里斯島(南卡羅來納州) |
凱悅美洲開發(fā)負(fù)責(zé)人Dan Hansen表示:"凱悅的發(fā)展勢頭從未如此強(qiáng)勁,我們通過與業(yè)主緊密合作并響應(yīng)賓客需求,不斷探尋創(chuàng)新解決方案以提升盈利能力。我們非常期待莫比爾的首家 Hyatt Studios 酒店開業(yè),這標(biāo)志著我們在中高端市場的擴(kuò)展邁出了重要一步。"
除了Hyatt Studios品牌外,精選品質(zhì)品牌組合的新簽約項目及即將開業(yè)的酒店還包括:
協(xié)同品牌組合發(fā)展,實現(xiàn)戰(zhàn)略發(fā)展目標(biāo)
除了生活方式和精選品質(zhì)品牌組合的發(fā)展外,凱悅籌備中的新酒店項目還推動了奢華精品、暢享度假和經(jīng)典風(fēng)范品牌組合的戰(zhàn)略擴(kuò)展。通過五大品牌組合的多樣化布局,凱悅將進(jìn)一步增強(qiáng)其全球品牌影響力,吸引更多會員加入屢獲殊榮的凱悅天地忠誠顧客計劃,并提升現(xiàn)有會員的入住頻率,為業(yè)主創(chuàng)造更多價值。
欲了解更多關(guān)于凱悅酒店開發(fā)的信息,請訪問:https://www.hyatt.com/development/
"凱悅"一詞在文中泛指凱悅酒店集團(tuán)及一家或多家附屬公司。
關(guān)于凱悅酒店集團(tuán)
凱悅酒店集團(tuán)總部位于美國芝加哥,是全球著名的酒店集團(tuán)。凱悅的信念是"關(guān)愛每一個人,讓他們盡善盡美顯真我"。截至2024 年 9月 30 日,凱悅在全球六大洲超過79個國家和地區(qū)擁有1,350 余間酒店和一價全包酒店及度假村。凱悅旗下?lián)碛幸韵戮频昙捌淦放平M合:奢華精品品牌組合,包括柏悅酒店(Park Hyatt)、阿麗拉(Alila)、Miraval、Impression by Secrets和凱悅臻選(The Unbound Collection by Hyatt);生活方式品牌組合,包括安達(dá)仕酒店(Andaz)、桐森酒店(Thompson Hotels)、The Standard、Dream Hotels、The StandardX、Breathless Resorts & Spas、凱悅尚選(JdV by Hyatt)、Bunkhouse Hotels和me and all hotels;暢享度假品牌組合,包括Zoëtry Wellness & Spa Resorts、凱悅樂家(Hyatt Ziva)、凱悅奇樂(Hyatt Zilara)、Secrets Resorts & Spas、Dreams Resorts & Spas、Hyatt Vivid Hotels & Resorts、Sunscape Resorts & Spas和Alua Hotels & Resorts;經(jīng)典風(fēng)范品牌組合,包括君悅酒店(Grand Hyatt)、凱悅酒店(Hyatt Regency)、凱悅悠選(Destination by Hyatt)、凱悅尚萃酒店(Hyatt Centric)、Hyatt Vacation Club和Hyatt;精選品質(zhì)品牌組合,包括凱悅嘉薈酒店(Caption by Hyatt)、凱悅嘉軒酒店(Hyatt Place)、凱悅嘉寓酒店(Hyatt House)、Hyatt Studios和逸扉酒店(UrCove)。此外,凱悅的子公司還運營著凱悅天地忠誠顧客計劃、ALG Vacations、Mr & Mrs Smith、Unlimited Vacation Club、目的地服務(wù)管理公司Amstar DMC和技術(shù)服務(wù)公司Trisept Solutions。如需更多信息,請訪問 www.hyatt.com。
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Factors that may cause actual results to differ materially from current expectations include, but are not limited to: general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and pace of economic recovery following economic downturns; global supply chain constraints and interruptions, rising costs of construction-related labor and materials, and increases in costs due to inflation or other factors that may not be fully offset by increases in revenues in our business; risks affecting the luxury, resort, and all-inclusive lodging segments; levels of spending in business, leisure, and group segments, as well as consumer confidence; declines in occupancy and average daily rate; limited visibility with respect to future bookings; loss of key personnel; domestic and international political and geopolitical conditions, including political or civil unrest or changes in trade policy; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters, weather and climate-related events, such as earthquakes, tsunamis, tornadoes, hurricanes, droughts, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases, or fear of such outbreaks; our ability to successfully achieve certain levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans, share repurchase program, and dividend payments, including a reduction in, or elimination or suspension of, repurchase activity or dividend payments; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access the capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and our ability to successfully integrate completed acquisitions with existing operations; failure to successfully complete proposed transactions (including the failure to satisfy closing conditions or obtain required approvals); our ability to successfully execute our strategy to expand our management and hotels services and franchising business while at the same time reducing our real estate asset base within targeted timeframes and at expected values; our ability to maintain effective internal control over financial reporting and disclosure controls and procedures; declines in the value of our real estate assets; unforeseen terminations of our management and hotels services or franchise agreements; changes in federal, state, local, or foreign tax law; increases in interest rates, wages, and other operating costs; foreign exchange rate fluctuations or currency restructurings; risks associated with the introduction of new brand concepts, including lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, industry consolidation, and the markets where we operate; our ability to successfully grow the World of Hyatt loyalty program and Unlimited Vacation Club paid membership program; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; and violations of regulations or laws related to our franchising business and licensing businesses and our international operations; and other risks discussed in the Company's filings with the SEC, including our annual reports on Form 10-K and quarterly reports on Form 10-Q, which filings are available from the SEC. 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